You probably have all noticed/know about the product placement marketing, you know the art of showing in a movie an actor (or more precisely his character) showing a product for a quick zoom with the camera. You probably noticed those movies where they show a can of coke or pepsi for like 30 second for no reason. Well yeah that product placement, Krimpoff could probably say a lot more about it. Anyway, what i want to talk about is the product placement by a particular compagnie, one we don't usually associate with marketing like this: apple.
As a mac owner I tend to notice when I see a mac laptop in a movie or tv show and for the last year or so it seem that just about every character in a movie own a mac laptop. I've seen teenager in movies using powerbook laptop (which makes me jealous since I can't afford them), reporter doing their report on ibook. I've also seen police people using their own eBook to compile information and search for correlation.
I don't mind, except that when a movie is supposed to be set in the real world I expect stuff to fit with the real world I know. That means most people use PC. Oh well I don't mind so much as find it intriguing, and I expect that in a few years/month pc manufacture will plug in their own laptop in movies.